Commercial Parking Lot Striping Case Study:
Kalidy Kia – Edmond, Oklahoma
Enhancing dealership navigation, customer experience, and parking efficiency through durable pavement markings and strategic directional signage.
Project Overview
Client: Kalidy Kia, Location: 14205 North Broadway Extension, Edmond, Oklahoma 73013
General Manager: Cory Sutter
Project Scope: Parking lot restriping, customer wayfinding improvements, accessibility markings, and dealership directional signage.
Materials Used: Sherwin-Williams® Oil-Based Traffic Paint (Yellow)
Execution Schedule: Sunday operations during dealership closure
Project Type: Automotive dealership parking lot and customer traffic management
Executive Summary & Client Objectives
The Challenge
Automotive dealerships experience constant vehicle movement throughout the day. Customers arriving for sales appointments, service visits, vehicle deliveries, and parts pickups all share the same parking areas and traffic lanes.
Without clear pavement markings and directional guidance, customers can become confused about where to park, where to enter, and which department serves their needs. This can create unnecessary congestion, reduce efficiency, and negatively impact the overall customer experience.
As part of an ongoing relationship with Kalidy Kia, this project focused on improving traffic organization, customer navigation, and parking management throughout the property.
The Strategy
Develop a highly visible striping and wayfinding system that directs customers efficiently while maintaining the clean, professional appearance expected from a modern automotive dealership.
By scheduling the work on a Sunday while the dealership was closed, the entire project could be completed without disrupting sales activities, service operations, or customer appointments.
The Value Proposition
Creating a safer, more organized dealership environment that improves customer flow, supports accessibility requirements, and reinforces Kalidy Kia’s commitment to professionalism from the moment visitors enter the property.
Scope of Work & Technical Specifications
Parking Stall Striping
Layout and restriping of 51 parking spaces to improve organization, maximize parking efficiency, and restore visibility throughout customer parking areas.
Accessibility Improvements
Restriping and designation of 2 accessible parking spaces, including associated access aisles and required pavement markings.
Customer Traffic Management
Installation of:
10 directional arrows
12 "No Parking" stencils
3 hashed safety zones
1 pedestrian crosswalk
These markings help establish clear traffic patterns while reducing congestion in active dealership areas.
Department Wayfinding
To improve customer navigation, custom pavement stencils were installed directing visitors to key dealership destinations:
Sales
Service
These markings provide immediate visual guidance and help customers quickly locate the department they need without confusion.
Traffic Control Striping
Application of approximately:
220 linear feet of yellow traffic line
The striping was designed to create clear circulation routes while maintaining a clean, professional appearance across the property.
The Engineering Process: Execution & Quality Control
Phase 1: Site Layout & Traffic Planning
Expertise Note: Effective Parking Lots Start With Effective Layout
The purpose of pavement markings is not simply to create parking spaces. Every line, stencil, and directional arrow influences how drivers move throughout a property.
Before paint was applied, the project required careful layout planning to ensure that customer parking, traffic circulation, accessibility areas, and departmental access points worked together as a cohesive system.
This planning process helps eliminate confusion while improving both safety and operational efficiency.
Phase 2: Surface Preparation & Site Management
Proper preparation is essential for achieving sharp, professional markings and long-term durability.
Work areas were inspected and prepared to provide clean application surfaces and consistent paint performance across the concrete parking areas.
Because the project was completed while the dealership was closed, crews were able to work efficiently without concerns about customer traffic, parked vehicles, or interruptions to active operations.
Phase 3: Premium Material Selection & Application
Why Oil-Based Traffic Paint Was Selected
Unlike many commercial parking lots that utilize water-based coatings, this project called for Sherwin-Williams oil-based traffic paint applied directly to concrete surfaces.
This premium material was selected for its:
Superior adhesion to concrete
Increased durability
Longer service life
Enhanced color retention
Excellent visibility under vehicle traffic
For dealership environments where appearance matters and traffic patterns are constant, oil-based traffic paint provides exceptional long-term value.
Operational Logistics & Dealership Advantages
Sunday Scheduling Creates Maximum Efficiency
Automotive dealerships present a unique opportunity for maintenance projects because many locations close on Sundays.
Completing the work during this downtime provided several advantages:
No disruption to sales operations
No interference with service appointments
Improved crew efficiency
Reduced safety concerns
Elimination of customer inconvenience
This approach allowed the project to be completed quickly while delivering a higher-quality finished product.
Improving the Customer Experience
Every dealership focuses heavily on customer satisfaction inside the showroom. However, customer impressions begin the moment they arrive on the property.
Clear parking layouts, visible crosswalks, and intuitive directional signage help create a more welcoming and professional experience before customers ever enter the building.
Project Results & Long-Term Asset ROI
Better Customer Navigation
The addition of directional arrows and department-specific stencils helps customers quickly identify where they need to go, reducing confusion and improving overall property flow.
Enhanced Professional Appearance
Fresh pavement markings immediately improve the visual presentation of a dealership and reinforce the quality image associated with the brand.
Increased Safety
Clearly marked pedestrian crossings, accessibility spaces, no-parking zones, and traffic lanes contribute to safer vehicle and pedestrian movement throughout the property.
Extended Marking Lifespan
The use of Sherwin-Williams oil-based traffic paint provides excellent durability and long-term performance on concrete surfaces, helping reduce future maintenance requirements.
Project Highlights
51 Parking Spaces Restriped
2 Accessible Parking Spaces Updated
10 Directional Arrows Installed
12 No Parking Stencils Applied
3 Hashed Safety Zones Completed
1 Pedestrian Crosswalk Marked
220 Linear Feet of Traffic Striping
Sales & Service Wayfinding Stencils Installed
Sherwin-Williams Oil-Based Traffic Paint Used
Completed During Sunday Dealership Closure
Improved Customer Traffic Flow & Navigation
Delivering Professional Parking Lot Striping for Oklahoma Dealerships
Successful dealership striping projects require more than fresh paint. They require thoughtful planning, durable materials, and a clear understanding of how customers move through a property. The Kalidy Kia project demonstrates how strategic pavement markings and wayfinding improvements can enhance safety, improve operational efficiency, and create a better customer experience while maintaining uninterrupted business operations.
